If you’re a business owner running Facebook advertisements, you have got to install the Facebook pixel on your website. At its most basic, your pixel is a paragraph of free code you add to your website so you can track users who take an action on your website, such as visiting your homepage or heading to the check out page in order to purchase a product.
Now imagine that you’re getting organic traffic to your company’s website, maybe 50 to 150 visitors per day. You decide you want to run Facebook ads to target a select group of users who are likely to show an interest in purchasing your product or using your services. Wouldn’t it be amazing if you could directly target those 50 to 150 people who have already shown an interest in your company by visiting your page’s site?
This is the power of the Facebook pixel, which allows you to create a custom audience in Facebook’s business manager so that you can target all FB users who have stumbled upon your company’s homepage. These are the people already interested in your product or service, and are twice as likely to take an action when viewing your ad.
If you need help installing the FB pixel code on your website, Facebook can walk you through the process. Or, you can always contact us for assistance.
This tool makes light-years of difference, and can be the differentiating factor between a mediocre ad campaign and a fantastic one that sees optimum conversions and an increase in revenue stream.
So what are you waiting for? Install your Facebook pixel today, you won’t regret it!
Ross E. Pitcoff, Esq. is the Founder and President of VIP Social and lectures on Social Media Topics, with a focus on Facebook Advertisements.
Questions? Comments? Contact Ross at firstname.lastname@example.org or via telephone at (646) 580-3035.