Digital Marketing

THIS HORRIBLE AWFUL TERRIBLE THING CAN HAPPEN IF YOU DON’T INSTALL YOUR FACEBOOK PIXEL

If you’re a business owner running Facebook advertisements, you have got to install the Facebook pixel on your website. At its most basic, your pixel is a paragraph of free code you add to your website so you can track users who take an action on your website, such as visiting your homepage or heading Read More

Digital Marketing

Is Instagram Direct Messaging the Future of B2B and B2C Marketing?

Lately a lot is said about the benefits of running those hyper-targeted Facebook advertisement campaigns. Heck, we at VIP Social run them all the time for our clients, and consistently see terrific results with a small budget for ad spend. But lately we’ve been having a lot of success with a subset of another awesome Read More