Digital Marketing

WHY YOU SHOULD USE GOOGLE SEARCH CONSOLE

  I don’t think that enough marketers are making as much use of the Google search console as they probably should be. It’s also surprising that they don’t realize it can do much more than just fix website errors and act as a source for submitting a sitemap. For anyone who isn’t familiar with the Read More

Digital Marketing

Six Steps To Creating An Awesome, Targeted, Integrated, Spectacular & Superb Facebook & Instagram Advertisement!

When you first jump onto the Facebook Business “backend” in order to create a Facebook or Instagram paid advertisement, the entire process can be pretty overwhelming.   In fact, if you’re one of the many who can recall waking up with a healthy dosage of motivation to create some great ads for your real estate agency, Read More

Digital Marketing

Am I Really Losing Customers Because I Haven’t Claimed My Business On Google?

As hard as it is to believe,  we are quickly approaching the year 2018.  And in 2018, if you’re a brick & mortar business like a restaurant, clothing store, doctor’s office, gym, hair salon, or wellness center, your marketing conversation needs to revolve around how you can expand your brand awareness and gain new business using Read More

Digital Marketing

THIS HORRIBLE AWFUL TERRIBLE THING CAN HAPPEN IF YOU DON’T INSTALL YOUR FACEBOOK PIXEL

If you’re a business owner running Facebook advertisements, you have got to install the Facebook pixel on your website. At its most basic, your pixel is a paragraph of free code you add to your website so you can track users who take an action on your website, such as visiting your homepage or heading Read More

Digital Marketing

The One Thing That Harvey Weinstein Could Have Done to Prevent His Decline

Yes, this is my social media blog. And yes, I’m a guy in his thirties who lives in an ever changing and evolving world where masculinity has been placed into question and roles of men and women in society seem to be evolving daily and in a state of perpetual tension day in and day Read More

Digital Marketing

Is Instagram Direct Messaging the Future of B2B and B2C Marketing?

Lately a lot is said about the benefits of running those hyper-targeted Facebook advertisement campaigns. Heck, we at VIP Social run them all the time for our clients, and consistently see terrific results with a small budget for ad spend. But lately we’ve been having a lot of success with a subset of another awesome Read More